If you are a business who has suffered the unfortunate results of negative online reviews, this article from seo.com has some great advice. “Once there is information out online, you can’t always remove it,” said company president Ash Buckles. “But what you can do is augment the positives you’re providing as well.”
Here are three tips Buckles recommeds:
- Address complaint with the customer privately – sometimes a public response by you can make things worse
- Own more web properties – these sites will often rank alongside your main website in search results, essentially keeping more positive information toward the top
- Encourage positive reviews – the more positive information you can present, like customer reviews, awards, etc., will help take the ‘edge’ off of the negative review
For the complete article and link to the broadcast from KSL-TV, click here.